First, go to the LOGIN page for your shopping cart, then for:

Internet Explorer (all current versions):Simply enter the Login Page Link into your URL area, and click "Go" to load the page. Once at the page, simply use <CTRL> + D on your keyboard, or click "Favorites" and then "Add to Favorites..." to add this page to your favorites for linking quickly back to this page!

Netscape: Like Internet Explorer, you will be able to simply load the Login Page Link, and use <CTRL> + D on your keyboard to quickly add the link to your "Bookmarks". You can also load the Login Page Link, and click on "Bookmarks" then "Bookmark this Page" to add it to your Bookmarks list.

Firefox: Firefox users will also be able to use the <CTRL> + D command to add the Login Page Link as a "Bookmark". Using this command will open a simple "Add Bookmark" window allowing you to rename the bookmark, and choose where to store it. Firefox users will also be able to click on the "Bookmark" menu, then select "Add Bookmark" to do the same.

While online marketing should be important to you, it should not be about you! You’ll increase your sales, brand recognition, and market share -- read: PROFITS -- once you realize it's not all about you.

The most prominent customer thought is, "What's in it for me?" Notice that it's not, "Wow, can you tell me more about your proprietary email server client interface," or, "Tell me why your ecommerce solution is better than others and how it integrates with my back office".

Customers don't really care about you, or your company, or your products. They care about their lives, their career, their company, and their products. You may be thinking you've heard this "customer focus" pitch before: you may believe in it, and you may have tried to implement it in your company. Still, a majority of marketing gives priority to company characteristics and product features.

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Understanding The Pitfalls of Email

"Did my email get there?"

This is probably the most common question asked by Internet marketers and merchants. The nervous anticipation and finger-crossing between the time you hit the ‘Send’ button and getting your first responses can be tense. What affects the fate of the emails you send?

"Did my broadcast message reach my audience?" We successfully send and deliver over 8,000,000 emails a day for nearly 10,000 merchants. If your individual messages don’t get delivered for your broadcasts, your marketing machine basically grinds to a halt. So, it’s important you understand the many factors involved in your email campaigns. We’ll be exploring this topic over a series of articles in ShopT@lk.