Your Protocol for Profit 
Janet Switzer is a stellar example of success. She’s been using her 1ShoppingCart.com-powered online system for years as a part of her strategic marketing and communications. As the info-products marketing genius behind many of the most renowned celebrity authors in the world, Janet Switzer has put her most valuable empire-building strategies in a new report called the “Book Publishing Protocol.” Download here ».
Not just for authors, the Protocol explodes the myth that a book is the place to start, and instead, points industry experts, entrepreneurs, authors, professional practitioners, consultants and Internet marketers to far more lucrative sources of revenue including subscription consulting, licensing, spokesperson contracts, apprenticeship courses, international speaking, and third-party product distribution models that sail past books, e-books and downloadable products as profit centers.
“If you have enough expertise to write an e-book,” says Switzer, “you have all the expertise you need to develop and deliver many of the more lucrative types of products and programs – some generating as much as $1,200 per customer per month on continuity or tens of thousands of dollars per customer for training programs.”
Switzer should know. Her client list reads like a Who’s Who of the rich and famous: Chicken Soup for the Soul’s Jack Canfield and Mark Victor Hansen, Jay Abraham, Yanik Silver, motivational speaker Les Brown, Christian author Laurie Beth Jones, and personal finance bestseller David Bach. Plus, Switzer is herself a New York Times bestseller. Her first book, The Success Principles co-authored with Canfield, was sold in a multi-million dollar deal to HarperCollins and is now published in 17 languages.
She’s also one of the few 1ShoppingCart.com merchants to generate $50,000+ in her first full month on the Internet – though she remains far outside the club of well known Internet gurus and well under the radar of most online marketers.
Switzer’s Book Publishing Protocol documents how the big deals are really done in the information products industry – then goes on to describe how to calculatingly build an entire media empire of high-priced products, personal appearances, broadcast content, distribution channels, joint ventures and international media partnerships. She even lists 52 of her favorite revenue streams and describes each one in detail.
“Why settle for just writing a book?” contends Switzer.
Why indeed – when her Protocol report can show you a different and far more lucrative and professionally rewarding approach. It’s literally a textbook on the business of the information products business. And it’s free to 1ShoppingCart.com merchants this month. Download now ».
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