| Reasons Why
People Usually Don't Buy Again
Why don't people buy the second time from you? Some
things you have control over and some you don't. Here
are ten items you have full control over that affects
your repeat business.
There are many psychological reasons why people will
buy from you the first time and why they do not buy
from you again. There are books on many of these reasons.
Many of these reasons are totally out of your control.
But what about the ones that you are in control of?
What about the legit reasons that you or your staff
cause?
Here are the ten top reasons why people do not buy
a second time around.
1. Follow up after the sale was poor perceived quality,
nonexistent, or too far after the sale.
2. You didn't ship the product in the time promised.
Whether they needed it immediately or it sits in the
in-box, when people buy something they don't like waiting.
Otherwise, your credibility has been waived.
Apologize and offer them an item with perceived value
for free.
3. Your product didn't deliver what it promised. Even
if your product didn't accomplish what they believe
it should have they are not going to think your second
product will either.
4. The buyer could not reach you when they had a "after
question" sale. You could have added extra lines
of communication.
5. Your customer doesn't want to revisit your website
because it didn't offer much the first time around.
You could have offered more original content or freebies.
6. Your competition is offering free shipping with
their product and you aren't. You need to be more aware
of how your competition is targeting customers at all
times.
7. Your customer forgot your web site address or how
to find you. They can't find you easily in the search
engines (first or second page lists in their query).
You should provide your contact information to your
buyers in and on everything.
8. Customer service couldn't solve a problem they had
with your product or didn't handle a refund well. Your
customer service personnel, and yourself, need clear
boundaries on what problems they solve and must pass
up the ladder. They should also be trained on what tone,
and language to use.
9. You did not up-sell them when they were already
in the buying mood.
10. Competition offers a stronger money back guarantee.
Always think of better ways to remove the risk from
your customers and try to do it better than your competition.
This is a lot to remember, a lot to institute into
your business practices, yet every one of these items
are just as important as the next.
Remember too, this affects viral marketing as well
(word of mouth/referrals).
Catherine Franz, Millionaire Coach, thinks outside
the box naturally when it comes to attracting money.
Order her latest free strategy, How To "Get 'Them'
To Follow Your Yellow Brick Road." http://www.marketingstrategiestogo.com
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