Go BIG or go home!

This common expression sounds moving, meaningful and motivational. And, it certainly can be but in the right context. However, have you ever made a big investment, started a business or given your heart away in a relationship and it didn’t quite work out the way you wanted?

If you are going to make a big decision, you should make sure that you’re getting advice from the people who actually GET the BIG results you want and they do it again and again. That’s why this month’s ShopT@lk Merchant Spotlight is on Armand Morin’s Big Seminar.

Well at the Big Seminar, coming up November 4th to 6th in Los Angeles, you can find more than one massively successful entrepreneur. Armand is once again gathering some of the leading experts and authorities on Internet Marketing, offline promotions and wealth building.

Just reading his information about the event at BigSeminar.com inspires and motivates me. You should think BIG and even take action BIG time but without taking BIG risks.

That’s what I love about the BIG Seminar. You get information, models and templates for success and you also hear about what to avoid, what not to waste your time and money on and what approaches haven’t worked well in the past.

I’m going to be at The Big Seminar in L.A. and hope to meet you in person. Please introduce yourself and let me know how 1ShoppingCart can help you further and your ideas for thinking and growing bigger than you are now.

Here’s to BIG things for you!

Rob Bell, President & CEO
www.1ShoppingCart.com

 

Big Seminar.com

If you’re looking for a phenomenal marketing and selling process online, then you don’t need to look any further than www.BigSeminar.com. The Big Seminar put on by Internet Marketing expert and the massively successful, Armand Morin, is one of the industry’s biggest and most highly anticipated events of the year.

Armand’s entire opt-in - auto responder - sales letter - order form process is a classic model of using the entire spectrum of business automation tools that are included in the Professional Level 1ShoppingCart system package.

Armand is a powerhouse on the Net because he understands how to drive traffic, use an effective conversion process and more importantly, how to recruit, train and motivate his affiliates. He has over 17,000 affiliates who promote his programs, events, products and services. Offline industry professionals are envious and literally dumb-struck when trying to figure out how one person can control such a large and profitable distribution channel. ( We all know as members of the 1ShoppingCart and Private Label Partner Network though right?!)

Not only does Armand use the system to make millions each year, he also has his own Private Label of the 1ShoppingCart.com system at www.QuickSales.com.

Want to learn more about our Private Label system? Martin Wales will be speaking in Los Angeles at Armand’s Big Seminar; topics will include introducing the Private Label system to all attendees and he will also be putting many successful Internet entrepreneurs in the spotlight.

If you’d like to know more, but can’t make it to L.A., then send Martin an email at martin@1ShoppingCart.com today.

Why You Can’t Send Out A Broadcast With The Same Subject Line Within 24 Hrs?

Let’s face it; nobody likes receiving duplicate emails. And even if your email content is approaching perfection, it will still look very unprofessional to your clients if they receive multiple copies of it. This would not only be embarrassing, but can reflect poorly on your business and lose you clients.

Thankfully, the broadcasting module in your shopping cart system is capable of realizing that a message has already been sent and can prevent your clients from receiving duplicate emails.

Our system will look at two things when determining whether a message is a duplicate or not; the subject line and the recipient’s email address. If our system verifies that an email has already been sent based on these criteria within a 24 hour period, the second email that you queue will be suppressed.

It is recommended that if you are testing a broadcast email to yourself before sending it to your list that you change the subject line of the email accordingly (even one character will make the difference). This will ensure that these filtering options will not prevent your messages from being perceived as a duplicate.

 

 

Protecting Your Profits on Pay-Per-Click Engines:
3 Common Mistakes Marketers Make

(NOTE: Don’t miss Cathering Seda this Thursday, Oct 27th at 2 pm Eastern for the next Power Users Session)

The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Don’t overlook the basics.

Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors to your web site for a per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.

Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

1. Choosing the Wrong Keywords

The wrong keywords deliver too much traffic that doesn’t convert, or too few visitors to impact your bottom line. The trick is to choose highly-targeted keywords that are popular enough to drive a decent amount of traffic to your site without blowing your entire budget in 24 hours.

2. Writing Ad Copy that Attracts Non-Buyers

Generic-sounding copy is terrible, especially for pay-per-click. Something like “we offer business solutions to help your company succeed” is so vague that it’s going to attract people who have no use for your company. You’ll be paying for wasted clicks.

A worse offence is to over-promote your offer which also attracts non-buyers; the word “free” has to be used carefully for this reason. Make your ad descriptive and compelling so potential customers know what you’re selling and get ready to buy before they land on your site.

3. Using a Landing Page that Doesn’t Sell

Do not, I repeat, do not send PPC traffic to your home page. With few exceptions, it’s not the most relevant page for users’ search. The landing page you send visitors to, and the way it’s designed and written, determines if people stay or abandon your site. Design and test your landing pages for optimal conversions.

Successful pay-per-click campaigns start with careful consideration of the basics. New advertisers should take time to plan out their campaign while existing advertisers should optimize these basic ingredients. Protect your profits!

Catherine Seda, author of Search Engine Advertising & columnist for Entrepreneur Magazine, is the creator behind the new revolutionary 5-set pay-per-click CD-ROM course: Search Marketing Mastery™ Pay-Per-Click: The 5-Step System for Attracting More Customers in 30-Days or Less

Rob Bell was recently featured as a co-author in the book Walking With The Wise Entrepreneur. The books contributors are a veritable Who’s Who of the business world and include such famous personalities as Robert Kiyosaki, Suze Orman Zig Ziglar, Brian Tracy, Dan Kennedy, Harvey Mackay, Donald Trump and many others.

Rob focused on three major personal beliefs. These three beliefs are a combination of his commitment to his company’s continued and remarkable success and his dedication to his family. The chapter’s theme is centered around business automation and is titled, “To Be Number 1, You Have to Get Things Done with Systematic Automation”. This chapter starts on pg. 198 of Walking With The Wise Entrepreneur.