 D.I.Y. and D.I.F.M Come Together!
By now, you’ve probably seen or heard that 1ShoppingCart.com was acquired last month by Website Pros Inc. (WSPI, a publicly traded company). It remains an exciting time here as we get to know each other and investigate the unlimited possibilities to serve you better.
Now the serious work begins as we merge two, awesome companies and their families of products and services. Website Pros addresses the “do it for me!” culture while 1ShoppingCart could arguably be considered as having served the “do it yourself” solution. Despite a different entry point to these two services, similarities in corporate philosophy are many and some outright dynamic and in sync.
There are many aspects of this acquisition that are going to serve you better than ever. I’ve always said that we are more than shopping cart software. We’re a complete, turn key sales and marketing machine too!
You can operate your ecommerce from anywhere in the world using our All-in-One solution and now you can easily manage your web look and content too. Add, change and update your web pages to adjust your branding and fall colors too!
Soon you’ll be able to take full advantage of more than 100 experienced Web designers, business analysts, copywriters, graphic designers, and Web marketing consultants who specialize in meeting the needs of small and medium-sized businesses. Content is king and we’re going to help you present it to the world!
But you can be confident that “the more things change, the more they stay the same” to be true also. Email deliverability remains a prominent issue and a top priority for us and for WSPI too. You’ll find a continuation of my previous column and a new edition below with several suggestions on improving your response rates using Email Best Practices.
And in closing, make sure you don’t miss any part of this ShopTalk issue. You’ll see a lot more merchant customers showcased in our Merchant Spotlight and get more detailed technical explanations directly from our Support Team members in the Support FAQ.
The future is bright and fresh. With changes like this to help you, I look forward to your continuous success, as we take this entrepreneurial journey together!
 Rob Bell, President & CEO
www.1ShoppingCart.com
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