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 Education or Training?
If you want to reach your maximum potential, you might want to consider whether you’re relying on ‘education’ or ‘training.’ If you have employees, it’s even more important to recognize the distinction to reach your best performance levels.
Education is most often a generalized gathering of knowledge over long periods of time with loosely defined outcomes.
Training is usually a more designed process with specific goals and objectives and is delivered over a shorter period of time.
One is not better than the other. However, in business when you use technology or work with regulations, you or your staff need to be up to speed on the latest happenings in order to serve your customers and stay ahead (or at least abreast) of your competition.
Education at its worst is learning from experience. It’s reacting to what’s already happened to you and hopefully learning from it. Education is usually more expensive and slower in bringing a return on investment. Think of the number of years doctors are in school before benefiting from their knowledge and expertise.
Training is a decisive, proactive activity that you must plan, implement and execute to succeed today. If you choose to apply the subject matter of your training, it yields results, and profit, fairly rapidly.
When our Merchants use the online User’s Guide, visit www.shoppingcarttraining.com or get a service provider to give them training, they see more money from their online activity sooner. Obviously it’s worth the time and investment to get all the training you can and we want to offer as much help to you as possible.
The challenge remains in the not so obvious recognition of our education. This is truly observing and learning from actual experience for our lifetime education.
As we continue to train and educate our staff to serve you better, I want to again let you know about the efforts we are making to improve the level of customer support and satisfaction with education and training for everyone involved – us and you.
Yours truly,
 Rob Bell, President & CEO
www.1ShoppingCart.com |
 Do You Want MEGA Marketing Magic?
If you want to pick up your marketing’s effectiveness, then you might model some of the tactics and ‘marketing magic’ used by Mark Victor Hansen, this month’s featured 1ShoppingCart.com Merchant. He’s committed to positive self-improvement, education, and helping the world in many ways, including environmentally.
Mark Victor Hansen is best known for his massive success as co-author of the Chicken Soup for The Soul series of books. He and Jack Canfield have sold SO many that they are actually listed in the Guinness Book of Records as the World’s Best Selling Books.
Mark also educates through his many live Mega Seminars. This seminar series includes Mega Speaker, Mega Book University and Mega Marketing Magic. In addition to the seminars, Mark runs two other companies utilizing the 1ShoppingCart.com ecommerce system.
He says, “I love everything that you guys at 1ShoppingCart.com do.” But it’s his expert application of our All-in-One ecommerce and automated marketing solution that we love. And, you will too.
When you visit www.MegaMarketingMagic.com you can see a ton of great examples of combining web site design and 1ShoppingCart tools and features. Check out his use of:
- Color to attract attention and infuse energy right away
- His smiling picture to personally brand the site and add his own recognized credibility
- A picture of the event city, Los Angeles to add further excitement to the site
- The all-important Opt-In to gather prospect information for further communication, marketing and selling
- Posting a link to his Privacy Policy, right under the Opt-In
- Audio with a friendly, inspiring and inviting message from Mark
- Headlines that draw you in with both copy and color
- Bold bullet points with enticing and benefit oriented descriptions
- Selection of the data he asks for, i.e. name, email and home phone
- ‘Print this page’ in the top right corner for the ease and convenience of visitors to print out the sales letter
- Immediately offering the “Register Now” option in the lead menu bar, which is especially helpful to those REFERRED to the site who may not even read the copy entirely, and
- Simple navigation across the top of the page based on his successful selling process.
You can learn from Mark Victor Hansen at his seminars but you can immediately model his success too. Visit his sites and note all the different ways he applies his 1ShoppingCart.com tools and features today! |
 How to profit from educational newsletters
Roger C. Parker
$32 Million Dollar Author*
Use your monthly newsletters to not only keep in touch and educate your market, but also trigger instant sales.
How? Simply combine the educational content of your newsletter with monthly promotions described in the covering e-mail or on the page of your website where readers download your newsletter.
Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.
Teleconferences
One of the easiest, least expensive, and most powerful ways is to invite readers to a free teleconference where you provide additional information and invite them to ask questions the topic. Costs are negligible.
Use autoresponders to deliver the phone number and a special PIN (personal identification number) plus a last-minute reminder the morning of your event.
Special Report
Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request.
You can also use autoresponders to deliver additional information on unlinked web site pages or via e-mail.
Promotions
When appropriate, offer special pricing or terms on products or services associated with the topic of your newsletter.
Event Marketing
Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.
How to maximize response:
Here are some success tips:
- Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.
- Focus. Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!
- Separate “why’s” from “how’s.” Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your solution to your follow-up information and events.
- Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.
- Vary your call to action. Don’t follow the same call to action each month. Vary teleconferences, special reports, promotions and free consultations.
- Follow-up. Always thank those who attend follow-up events or request more information.
- Track your results. Note which topics and calls to action result in the most sales. Repeat your winners.
Conclusion
To learn more, download Issue #39 of Roger C. Parker’s Guerrilla Marketing & Design newsletter here, or subscribe here.
Author bio
Over 1.6 million readers around the world own copies of the 35 books that Roger C. Parker has written. Learn more at www.onepagenewsletters.com and www.publishedandprofitable.com. |
Can I Change The ‘Unsubscribe’ Link At The Bottom of My Email Messages?
All your email automatically have ‘Unsubscribe’ text at the bottom of each one. This way, we help you easily meet the requirements of current CanSpam legislation and regulations.
The appendage includes both an Unsubscribe Link and your public contact information for every outgoing email as part of best email etiquette standards.
You can create your own customized signature to replace the contact information we append by saving it to the ‘Signature’ field within your account.
To add your own signature, simply click on ‘Your Account’ >> ‘Contact Profile’ from the main menu of your account and make sure to save any changes when you are done! |
| New Features Make Email Broadcasts Even Easier
We now provide an easier to use ‘List Selection’ interface when sending out a Broadcast!
The new interface is more intuitive and will help prevent potential errors in selecting the wrong list to send your Broadcast emails to.
When you visit the Broadcast page now, you will see 4 tabs, offering the 4 different options you have to send your broadcast to:
- Customer Type
- Autoresponder
- Stored Search
- Newsletter
All you have to do now is click on the appropriate tab, choose the correct list, and complete your Broadcast in the same way you always have.
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