 How to profit from educational newsletters
Roger C. Parker
$32 Million Dollar Author*
Use your monthly newsletters to not only keep in touch and educate your market, but also trigger instant sales.
How? Simply combine the educational content of your newsletter with monthly promotions described in the covering e-mail or on the page of your website where readers download your newsletter.
Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.
Teleconferences
One of the easiest, least expensive, and most powerful ways is to invite readers to a free teleconference where you provide additional information and invite them to ask questions the topic. Costs are negligible.
Use autoresponders to deliver the phone number and a special PIN (personal identification number) plus a last-minute reminder the morning of your event.
Special Report
Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request.
You can also use autoresponders to deliver additional information on unlinked web site pages or via e-mail.
Promotions
When appropriate, offer special pricing or terms on products or services associated with the topic of your newsletter.
Event Marketing
Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.
How to maximize response:
Here are some success tips:
- Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.
- Focus. Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!
- Separate “why’s” from “how’s.” Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your solution to your follow-up information and events.
- Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.
- Vary your call to action. Don’t follow the same call to action each month. Vary teleconferences, special reports, promotions and free consultations.
- Follow-up. Always thank those who attend follow-up events or request more information.
- Track your results. Note which topics and calls to action result in the most sales. Repeat your winners.
Conclusion
To learn more, download Issue #39 of Roger C. Parker’s Guerrilla Marketing & Design newsletter here, or subscribe here.
Author bio
Over 1.6 million readers around the world own copies of the 35 books that Roger C. Parker has written. Learn more at www.onepagenewsletters.com and www.publishedandprofitable.com.
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