Education or Training?
If you want to reach your maximum potential, you might want to consider whether you’re relying on ‘education’ or ‘training.’ If you have employees, it’s even more important to recognize the distinction to reach your best performance levels.
Education is most often a generalized gathering of knowledge over long periods of time with loosely defined outcomes.
Training is usually a more designed process with specific goals and objectives and is delivered over a shorter period of time.
One is not better than the other. However, in business when you use technology or work with regulations, you or your staff need to be up to speed on the latest happenings in order to serve your customers and stay ahead (or at least abreast) of your competition.
Education at its worst is learning from experience. It’s reacting to what’s already happened to you and hopefully learning from it. Education is usually more expensive and slower in bringing a return on investment. Think of the number of years doctors are in school before benefiting from their knowledge and expertise.
Training is a decisive, proactive activity that you must plan, implement and execute to succeed today. If you choose to apply the subject matter of your training, it yields results, and profit, fairly rapidly.
When our Merchants use the online User’s Guide, visit www.shoppingcarttraining.com or get a service provider to give them training, they see more money from their online activity sooner. Obviously it’s worth the time and investment to get all the training you can and we want to offer as much help to you as possible.
The challenge remains in the not so obvious recognition of our education. This is truly observing and learning from actual experience for our lifetime education.
As we continue to train and educate our staff to serve you better, I want to again let you know about the efforts we are making to improve the level of customer support and satisfaction with education and training for everyone involved – us and you.
Yours truly,
Rob Bell, President & CEO
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