| 11 Extraordinary Ways
to Expand Your Subscriber List
Here
are 11 ways to expand your subscriber list:
1. Use a conversational writing tone. It makes a connection.
Yet, don't get lax on the grammar and spelling. Use personal
pronouns (I, me, you and your). Limit the percentage of I's
to half or less of the yous.
2. Spread the knowledge even further by asking your readership
to forward a copy of your ezine to family members, friends,
colleagues, or co-workers. Create a "please forward this
ezine to" line or two. Give them an incentive, offer
a free but-not-free item. This can be challenging to design.
3. Do you give presentations with slides or a projection
system? Add a paragraph about your ezine and how to get it
on the test slide. A test slide is the slide you leave up
there when they are seating themselves. Leave it displayed
until a few minutes before your presentation and then turn
it off. By turning it off, it creates a "loss feeling"
and they will pay attention to it the next time you turn it
on.
Turn the system on with the test slide displayed and then
switch to the next slide. The next slide can explain how they
can get your free but-not-for-free product and the directions
on how to receive it. Return to this same slide at the end
of your presentation.
4. At this same presentation, pass around a clipboard asking
them if they want to register for ezine. Start passing at
the beginning or even before you start. Use a short piece,
different colored paper, with a note about the free but-not-free
item. Give them three incentives to register at that time.
5. Send out a press release every time you have a new free
but-not-free item available. Send whenever you have new context,
new article published, or whenever anything else occurs. Since
press releases require special writing, you might want to
delegate this, especially if you are challenged with writing
from another perspective. If you choose to learn the lingo,
you can learn the how-tos with a Google search: Search example:
"press release" and "how to". Leave in
the quote marks. Don't be nervous about sending out too many,
some are always missed. http://www.prweb.com/
is a great place to post your press releases.
6. Locate web sites that give out awards for outstanding
ezines. Apply and keep applying. Keep tweaking. Look at previous
winners and model. When you do win one, post it everywhere
on your site and on every issue of your ezine for a year.
Also, send out a press release when you do. If they create
a press release as well, ask to use that one. Make copies
of theirs and give it out at networking events. Remember,
you can't win the lotto unless you play. So, get in the game,
and apply. Try: http://emailuniverse.com/bestezines/
or search on Google with: "ezine award".
7. I'm frequently asked, "How much information should
I ask for?" My recommendation is to KISS your subscriber
form -- "keep it short and simple." Ask for the
e-mail address and/or their first name. If you ask for their
first name, tell them why. Example: We like to personalize
our correspondence with our subscribers."
8. Set up section for past issues of your e-newsletters.
I recommend just listing their main topic or name of the article
and not by date. People don't like to read things that they
consider "old news". If you use a pdf format to
deliver past issues there are pros and cons. The pros are:
pdf files are smaller to store and send. The con is that you
loose the opportunity for tagging the item for search engine
listing.
9. After you post your articles in the ezine, expand or submit
as is to multi-media web sites. Possibility: http://www.goarticles.com.
Locations where publishers and editors will pick up the article.
Normally, there are no fees paid, just opportunity for visibility.
When published send out a press release. Link their site,
not yours, in the press release, Send them a copy of the release.
10. Readers are tired of not getting any value and are dropping
off lists fast. faster than ever. To keep them there you MUST
provide valuable information (their perception not yours).
The 25/75% rule (you give them 25% and sell them the remaining
75%) is acceptable. After reading thousands of ezines, I found
many publishers don't come close to providing that percentage.
11. Add an invitation to all your automatic e-mail signatures.
Also, mention the free but-not-free item of the month. Include
an expiration date for that free but-not-free offer. Change
the e-mail signatures weekly to maintain interest.
© 2004, 2005 Catherine Franz. All rights reserved.
Catherine Franz is a Marketing &
Writing Coach, niches, product development, Internet marketing,
nonfiction writing and training. Additional Articles:
http://www.abundancecenter.com
blog:
http://abundance.blogs.com Publishing Guidelines:
Permission is granted to publish this article electronically
in free-only publications, like a web site or ezine
(print requires individual permission) as long as the
resource box is included without any modifications).
All links must be active. A courtesy copy is requested
upon publication.
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