How does the Autoresponder Day’s Delay work?

When you are creating your autoresponder messages, you must specify a day’s delay for the delivery of each message. The ‘days delay’ relates to the number of days AFTER your customers become attached to the autoresponder. The ‘Days Delay’ cannot be set to an actual date.

For example:

Let’s say someone signs up for your autoresponder and you want to send them a welcome email as soon as they sign up. Then you might choose to follow up with another email (maybe a marketing up-sell type email) a couple of days after that first day too. And lastly, you send them a follow up message a month after they signed up to that particular autoresponder series. The autoresponder sign up can be triggerd by either signing up on a form on your web site or an activity , like purchasing your product.

Ok, so here is how you are going to have to set this up:

You will set the thank you/welcome email to 0 days delay, so it goes out immediately.

The next email would be set to day 2. Remember, this is how many days after the day they signed up!

The third email will be set to day 30. Again, this is the number of days after they have signed up not how many days since the last autoresponder message. Their original sign up day is always the reference point.

Now let’s say you’d like to send a follow up marketing email, once a month. You will have to set each successive emails day’s delay field to a multiple of 30. In other words, if the third message went out on day 30, the fourth message would be set to a day’s delay of 60, the fifth to a day’s delay of 90 etc.

That is it!

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