People Power              — Message from Rob Bell, President & CEO of 1ShoppingCart

“Your most important resource is your people.”

This is a comment made by more than a few business consultants and it’s one that I’ve come to realize is so true, especially here at 1ShoppingCart. Our people are great!

I’m not saying that only based on my opinion.  The most frequent and welcomed praise I get from our clients is about the quality of our people, especially the Support Team. Whether it’s at a live seminar event or from the hundreds of emails I receive, the feedback almost always starts there.

When you call us for Customer Support, you get a live, knowledgeable and competent human being here at 1ShoppingCart.  And we’ve doubled the size of our Support Team in the past few months to handle our fantastic growth and as proof of our continued commitment to providing the best customer service experience around. 

Also, while recognizing that NO technology is perfect, we do our best to quickly address any problems and I have to say, with some of the smartest minds working on it, we often solve them quickly. 

If you heard meetings here, including those with the development team, you’d often hear me talking about “giving the customer what they want.” Why? Because what we do is all about people. And friends like you!

Our other friends include the growing Private Label Network which is a super example of People Power – mainly through online referrals.  We thrive because YOU help us to!

As always, thank you for telling your friends about us. With great gratitude and appreciation, we continue to pay out well over a million dollars a year to our Affiliates at all three levels who have done such a great job referring us over the years.

In closing, my #1 commitment remains having our people give you the best customer experience and service.  It helps empower people everywhere to enrich their lives and those around them by using the Internet.

Yours Truly,

Rob Bell, President & CEO
www.1ShoppingCart.com

Where do Internet millionaires go
to recharge their batteries?

Internet millionaires need seminars too. Where do they go to pick up new ideas and recharge their entrepreneurial batteries?  They gather at The System Seminar put on by Ken McCarthy.

Now, there's a reliable tested System for creating wealth through the Internet that's been proven effective for beginners, intermediate and advanced Internet marketers alike.
 
The System Seminar has helped millionaires add new multiple streams of income to their existing businesses... it's helped part timers quit their jobs... it's accelerated the progress of beginners beyond their wildest dreams... and it may well be what just you've been looking for too.

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web and his company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

Ken is also a valued, 1ShoppingCart Private Label owner too, using his own brand name ‘System Sales Machine’ to refer our service.

eCommerce: Powered by People or Software?

Your business might be using Internet technology to communicate and conduct business with your customers but don’t forget in the end it’s a HUMAN experience.

Customers often desire a relationship as much as a ‘product.’ Not all are necessarily looking to be your friend (although some are), but they at least want the confidence and knowledge that should an issue or question arise, there is a human around to help. They want communication and verification from a living, breathing being. Don’t you?

The Internet is a tool and a medium to communicate and conduct commerce. It shouldn’t and won’t ever replace a welcoming voice over the phone, a warm handshake at a conference or reassuring guide to overcome some technical glitch.

Many online merchants will tell you how often they receive phone calls from prospects just to “make sure they’re real” and to confirm there are humans behind the web site.  There’s a lot of safety and security provided for credit card transactions online and we try to emphasize it with logos of trust and verification. But in the end, it’s the sound of another human’s voice most people trust, even though they’ve never met and  may not ever see that person!

While you can use an automated, all-in-one ShoppingCart solution, I encourage you to continue to make the Internet experience as ‘human’ as possible.  Make the extra effort to personalize your email broadcasts and autoresponders so your customers feel like your friends. Then watch your sales grow.

In fact, exponential growth online is based more on human interaction then pure Internet Marketing.  Affiliate Programs, like the one in 1ShoppingCart-powered systems, provide you with a means to have a huge sales-force working for you.  Happy clients tell others about you and you reward them with commissions, but only after a sale.

Learning and using the Internet is a fantastic way to expand your current business, start a new one or improve your finances while you remain employed.  Presumably, you may want the freedom to live the lifestyle of your choice, the ability to spend time with your family and friends, and to earn as much money as you’d like, with greater ease.

Why not?! After all, you’re only human.

Martin Wales is founder of Customer Catcher Communications. He works with 1ShoppingCart as ShopT@lk’s Editor, in Business Development, and as the teleseminar host for ShoppingCart’s biweekly Power Session.

Can I pass Order Form info directly to my ‘Thank You’ page? 

Yes. You can!

With the exception of credit card information, everything else your customers enter on your Order Form is passed to your ‘Thank You’ page and can be captured from there!

Because of security risks, this information is never posted to a regular HTML page, but you can easily use either a .php or an .asp landing page to accomplish this. 

Once you’ve setup a .php or .asp landing page our system will automatically post Order information to it, so you won’t have to do anything else!

Cool, But Why Would I Want To Post Order Info To My ‘Thank You’ Page?

There are many reasons and benefits to utilizing the Order data immediately, but they all revolve around superior shopping cart integration and providing your customers with the best experience possible. 

What you do with the information is really only limited by your imagination.  It’s a perfect opportunity to immediately use personalization to increase your relationship with a new customer or even introduce additional products and services.

Here are a few ideas to get your creative thoughts rolling.  You could:

• Create an ‘Order Confirmation’ page with specific purchased product info
• Create a targeted post-purchase ‘Upsell’ page
• Create a dynamic thank you page that updates based on information passed from the order process
• Build customer loyalty by referring to their name on the thank you page
• Backup the posted information to your own database

Having immediate access to the order information allows you to more seamlessly integrate your shopping cart into your website and allows you to increase your visitor’s customer experience on your site accelerating your online success at the same time.

Who Is That Masked Man?

Just when you thought things couldn’t get any better… we’re working hard to improve your 1ShoppingCart powered system.

And “The Man” to drive it all is Cliff Van Kempen.  That’s right! The guy you’ve known and loved as the Manager of the Support Team is now your Quality of Service Manager.

There are many reasons for Cliff to take on this new role but the primary objective is your ultimate experience and customer satisfaction. They include:

• Ensuring our product remains current and at the leading edge
• Ensuring the highest level of mail delivery rates
• Retaining and growing our valued and direct relationships with leading ISPs
• Challenging all of our services to meet the highest standards
• Monitoring the entire system for delivery of highest service levels
• Measuring and improving the efficiency of our operations
• Creating solutions for exceeding expectation

 
The Quality of Service Manager position has been created to review, research and refine your User Experience and your feedback is welcome, as always.  This staff promotion and others are all part of our company's continued desire and effort to improve.