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Six Ways to Profit from Website Assessments
by Roger C. Parker - $32 Million Dollar Author*
An assessment is one of the least expensive, and most powerful, ways to build website profits. Assessments are one-to-one communications that make it easy for you to learn a lot about your website visitors.
Assessments differ from surveys in that you are able to relate the information you learn to specific website visitors. You now only learn who they are, but you learn what they’re thinking and what they’re seeking.
Here are six categories of information you can learn:
1. Name and e-mail address
You learn the names and e-mail addresses of website visitors interested enough in your product or service to fill out a short online assessment. From assessment responses, you can create a special “hot list” of qualified visitors worthy of special follow-up.
2. Problems and goals
You find exactly what challenges your website visitors are facing. You learn the frustrations and problems they need to overcome and the goals they want to achieve. This helps you fine-tune your product and service offerings.
3. Previous solutions
You can find out what solutions your website visitors have tried in the past. You can learn what worked, and what didn't work, helping you avoid the expensive mistakes previous vendors made. This approach can also help you avoid “problem” clients who might have a track record of troublesome relations in the past.
4. Urgency
How urgently does your website visitor view the problem? Do they consider it a casual problem, or a serious problem? From their assessment, you can often ascertain their likely intention to buy. This helps you prioritize responses for qualified follow-up.
5. Beliefs
How congruent is the match between what your visitor thinks and what is actually true about their problem or your product or service? A simple assessment makes it easy for you to identify mistaken beliefs that may be keeping your visitor from buying your product or service?
Your product or service may actually be a) more effective, b) cheaper, c) easier to use than your market believes! Your “risk removal” guarantee may be stronger than they understand, or they may not realize the bonuses that come with your purchase.
Once you identify the obstacles to purchase, it becomes relatively easy to close more sales.
6. Desired follow-up
From your assessment, you can find out what step your website visitor wants to take next. Options include:
- Sign up for your free e-mail newsletter
- Schedule a free 30-minute telephone consultation
- Offer a free “test drive” or sample
- Do nothing
Website visitors will appreciate your letting them feel in control, increasing the likelihood of a purchase when they’re ready!
To learn more, visit www.assessmentgenerator.com.
Author bio
Over 1.6 million readers around the world own copies of the 35 books that Roger C. Parker has written. Click here to learn more, or visit OnePageNewsletters.com and
www.publishedandprofitable.com
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