There is nothing more constant than CHANGE. The Internet world is no different. There is change going on in the many ways that it’s being used and also in the way that it operates. The only constant seems to be that it is growing and so are your opportunities.
I just read that China now has over 103 million Internet users and is second only to the United States.

At 1ShoppingCart, we handle a ton of changes every day. Unknown to you and most of our merchants, it’s going on in the background so don’t even notice. Everything from meeting strict rules regarding the gathering of credit card information from your customers to meeting all the spam regulations and requirements to ensure the prompt and successful delivery of your email marketing. (We have one of the highest in the industry)

For example, we just invested in a small one foot by one foot by two inch box that is special computer hardware to prevent ‘Denial of Service’ attacks from hackers. How keen are you to invest $250,000 to protect your customer database and business information? Well we are and we do invest a lot in our system and service so you don’t have to!

We remain committed to delivering the world’s leading, comprehensive online marketing and shopping cart services to you and your business,

All the best of success to you,

Rob Bell, President & CEO
www.1ShoppingCart.com

This month we focus on a specialty retailer and all-natural beauty guru. Located in famous, Beverly Hills, California, Riquette Hofstein operates a full-service alternative health and beauty clinic dedicated to making people healthy and beautiful from the inside out.

Her specialties include treatment for hair loss, in addition to cosmetic and spa treatments. Riquette has personal appointments at her offices but also sells her product line online. It’s great for clients to renew their consumable supplies and to learn about new products and information they seek in pursuit of good looks and age reduction.

Riquette is a bestselling author and known on the speaking circuit for her motivational speaking for corporate, organization, and student audiences. She’s also been a guest on most major TV shows you could think of from the TODAY show to David Letterman.

Riquette uses her web site and 1ShoppingCart software to build her lead generation and sign visitors up to her free seminar updates and new product announcements.

We wish Riquette continued success in helping others with her all-natural solutions and individualized customer care.

Can I add an additional message to an existing Autoresponder series?

Yes. However, if you want to add a message to an existing Autoresponder series with an existing client list all ready attached, you would have to consider the day’s delay for the new message very carefully.

Here is why.

Let’s say you have an existing Autoresponder series with four messages in it. One message goes out every 7 days, so the day’s delay fields for those messages would be: 0, 7, 14, and 21!

Now you want to add an additional message to the series, one week after the last existing message. You would have to set the new message so that it had a day’s delay of 28.

The problem with adding new messages to an existing series, of course, is ‘who will get the new message and who will not?’

Well, the Autoresponder system works like this. Every night the system automatically updates the days in series for each of your clients (and for each Autoresponder list they may be on) and sends out any applicable messages for that particular day’s delay in the series.

So, if you add a new message at day 28, anybody who is set to day 28 or greater will never receive that message, but everyone who is set to day 27 or lower will, just as soon as they have been in the series for 28 days.

Profiting from the Power of E-book and Incentive Design

by Roger C. Parker
$32 Million Dollar Author*

Design is as important as content, when preparing e-books and web site incentives like White Papers, tip sheets, and special reports.

Design adds value to your freely-distributed e-books and incentives, and reduces returns and refunds from e-books you sell.

Here are some of the reasons why:

1. Design pre-sells the importance of your message
Design adds value by “packaging” your words.

In the blink of an eye, design either enhances, or diminishes, the value of your words.

Design reflects your care and your pride in your message. It predisposes readers to respect your message, too.

Just as a gift packaged in a Tiffany’s box is seen as more valuable than one that comes in a Wal*Mart bag, design shows that you are proud of your message and took the time to go First Class.

2. Design differentiates your message
Design sets your e-book or website incentive apart from your competitor’s.

Design should reflect your image, the unique and consistent way you handle layout, type, and color.

A consistent visual identity unites each of your publications and creates an instantly identifiable “family resemblance” that a “1+1=3” synergy between your online and offline marketing.

3. Design ensures your words will be read
Your readers are in a hurry. They have more important things to do than read your marketing materials.

In today’s time-starved environment, you have to persuade your market to read your message. You have to make your message as scannable, and as easy-to-read, as possible.

Design techniques, like white space at page borders, subheads set in a contrasting typeface, and extra line spacing in the body copy, helps your publication project an easy-to-read image that increases the likelihood that readers will pay attention to your message.

4. Design saves you time
Effective design is efficient design.

Efficient design takes advantages of software features like templates, text styles, and keyboard shortcuts to make it as easy as possible for you to format your publication.

The less time you have to spend formatting your words, the more time you have available to proofread and fine-tune them, increasing the power of your message.

Conclusion
Clearly, design is not a luxury! Rather, design is a necessity if you want your words to receive the respect they deserve.

… that Rob Bell, President and CEO, is a featured expert in “Success Secrets of the Online Marketing Superstars: the finest collection of successful internet marketers ever assembled.”

Make sure you grab a copy when it’s published in July. See the “Who’s Who” and find out “What’s What” on the Internet today from some of the best in the world. Improve your online success by learning from the experience (by avoiding their mistakes) and modelling these experts who already create positive and profitable results time after time. Find out more at: www.OnlineMarketingSuperstars.com.