| How to Get Over Ten
Thousand Opt-In Prospects for Your Business
 When
I first came up with the signature idea for the Online Marketing
Superstars book I decided that rather than wait for the book
to be finished, I could create a mini-course using the interviews
I had which included Marlon Sanders, Yanik Silver, Jay Levinson,
Jimmy D. Brown and a few others.
Accomplishing this was surprisingly simple – I essentially
chunked down the content into bite size nuggets and set up
a series of emails through the sequential autoresponder module
of the shopping cart. This only took my virtual assistant
and I just a few hours.
How did I get 16,000 opt-ins?
To achieve the results I was looking for I carefully studied
the marketers who were already getting kinds of results. Fortunately
for me, most of them were in my book. Here are some of the
most important things I learned:
- Have a highly visible opt-in box with a crystal clear
call to action
- Create an irresistible offer that will separate you from
your competitors
- Learn copywriting techniques from the most profitable
marketers
- Make a win-win proposal with your joint-venture partners
- Offer content that has immediate benefits to your audience
- Use dozens of marketing strategies not just one or two
- Be memorable and remarkable
The beauty of a mini-course is that you can continually update
it with improved content
and new technologies. The subscribers of my e-course experience
Camtasia videos, InstantFlash audio and video as well as lots
of free PDF downloads. In fact, I
have updated this course so many times that I believe it is
the #1 Multi-Media mini
course on the web.
How does this mini-course make me money?
1. When the book finally was finished, I had a built-in targeted
audience ready to buy.
2. I created links to the Online Marketing Superstars affiliate
programs for passive revenue
3. It positioned me as an expert which led to lots of individual
coaching and consulting referrals
4. I was able to dramatically increase enrollment in my Product
Factory, Guerrilla Marketing Coach and Online Marketing Superstars
programs.
5. It gave me more influence with my JV partners by having
a very large mailing list
In a previous issue of ShopTalk, Rob Bell talked about the
Internet lifestyle. I am happy to say I am living it every
day. Due to these automated strategies and passive income
opportunities, I was able to move from Chicago to Scottsdale
last year as a successful entrepreneur. Now my days consist
of developing new products and programs as well as swimming
in my pool, playing tennis, writing music and climbing mountains.
While I put in a lot of time learning about and setting up
these automated systems, I believe the most important tool
responsible for my success is my 1ShoppingCart system. It
is the centerpiece of my virtual business.
|
As
the President of a multi-million dollar enterprise, you’d
be right if you guessed there are a ton of things to be done
around here – TOO many in fact. I’m sure you know
the feeling of being somewhat overwhelmed at times. So, I’ve
recently began to focus on ‘delegation and outsourcing’
as part of my own personal and business development. Then,
while penning a chapter for the soon-to-be published Walking
With The Wise Entrepreneur (look for it to be published
this August) it struck me! 
Rob Bell, President & CEO
This
month’s Merchant could possible help end the fierce
public debate between Tom Cruise and Brooke Shields over depression
and its treatment with prescription drugs. Our best wishes
and congratulations go to Dr. Shoshana Bennett, Ph. D.
Dr.
Shoshana is a licensed psychologist and founder of Postpartum
Assistance for Mothers in 1987 after her second undiagnosed
postpartum illness. Dr. Shoshana is President of Postpartum
Support International and the immediate past president of
California's state organization Postpartum Health Alliance.
She is a noted guest lecturer, and her work has been the subject
of numerous newspaper articles around the country.
