How to Get Over Ten Thousand Opt-In Prospects for Your Business

When I first came up with the signature idea for the Online Marketing
Superstars book I decided that rather than wait for the book to be finished, I could create a mini-course using the interviews I had which included Marlon Sanders, Yanik Silver, Jay Levinson, Jimmy D. Brown and a few others.

Accomplishing this was surprisingly simple – I essentially chunked down the content into bite size nuggets and set up a series of emails through the sequential autoresponder module of the shopping cart. This only took my virtual assistant and I just a few hours.

How did I get 16,000 opt-ins?

To achieve the results I was looking for I carefully studied the marketers who were already getting kinds of results. Fortunately for me, most of them were in my book. Here are some of the most important things I learned:

• Have a highly visible opt-in box with a crystal clear call to action
• Create an irresistible offer that will separate you from your competitors
• Learn copywriting techniques from the most profitable marketers
• Make a win-win proposal with your joint-venture partners
• Offer content that has immediate benefits to your audience
• Use dozens of marketing strategies not just one or two
• Be memorable and remarkable

The beauty of a mini-course is that you can continually update it with improved content
and new technologies. The subscribers of my e-course experience Camtasia videos, InstantFlash audio and video as well as lots of free PDF downloads. In fact, I
have updated this course so many times that I believe it is the #1 Multi-Media mini
course on the web.

How does this mini-course make me money?

1. When the book finally was finished, I had a built-in targeted audience ready to buy.

2. I created links to the Online Marketing Superstars affiliate programs for passive revenue

3. It positioned me as an expert which led to lots of individual coaching and consulting referrals

4. I was able to dramatically increase enrollment in my Product Factory, Guerrilla Marketing Coach and Online Marketing Superstars programs.

5. It gave me more influence with my JV partners by having a very large mailing list

In a previous issue of ShopTalk, Rob Bell talked about the Internet lifestyle. I am happy to say I am living it every day. Due to these automated strategies and passive income opportunities, I was able to move from Chicago to Scottsdale last year as a successful entrepreneur. Now my days consist of developing new products and programs as well as swimming in my pool, playing tennis, writing music and climbing mountains.

While I put in a lot of time learning about and setting up these automated systems, I believe the most important tool responsible for my success is my 1ShoppingCart system. It is the centerpiece of my virtual business.

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