 Is Your Web Site Ready For The Holidays?
Don’t let your competitors get the best of you or your keywords this holiday season.
Start by taking a look at your online advertising options. The most popular varieties online are PPC Search Ads, Classifieds, CPM (banner ads) and email marketing.
Add seasonal keywords to your PPC ads like: Christmas gift, hostess/host present, toys, holiday greeting – whatever is relevant to your products and service or find a unique way to tie in a story to your business.
Give your site a Seasonal facelift to encourage the holiday spirit. It happens all around us this time of year in traditional businesses (just think about how early the Christmas music started playing in your local mall!) Online options to consider:
- Spice up your logo – Take a cue from Google and add a little frost or a snowman to your company logo.
- Add holiday graphics to your web pages – like a snowflake beside your ‘buy now’ buttons or a string of lights hanging from your page header.
- Don’t over do it! - Above it was noted how shopping malls encourage holiday spirit (and spending) by drowning everyone in Christmas music, but it’s worth noting that you can’t always get away with the same online. For instance, it is generally not recommended streaming actual Christmas music onto your website or using big flashing Christmas light images everywhere.
Mall shoppers are forced to put up with this sort of thing, but on-line visitors will leave your site faster than Santa’s reindeer pulling his sleigh if you try cramming too much ‘spirit’ in front of them.
Consider a holiday promotion. Give people a good reason to purchase from you, immediately! Free shipping, free gift wrapping, online-only sales, bundle offers, seasonal discounts, coupons and other types of promotions all help encourage your site visitors to stop long enough to pull out their credit cards and spend some of their Holiday Spirit with your business!
Finally, take the opportunity to reach out to your existing customers and clients. Wish them the best of the holidays and take the time to thank them for their business. It’s not all about selling. It’s also about adding to, and building up, your existing relationships. This will increase the depth and value between you and your customers and eventually lead to future sales and referrals.
Now to you and yours, “Merry Marketing to All and To All a Good Site!”
Go to www.CustomerCatcher.com now for more free tips from Martin Wales, and look for other helpful resources from Michael Valiant at blog.1shoppingcart.com.
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