|  Look and Learn from “Hear and Play”
You thought what you were selling online was a challenge? Check out Jermaine Griggs of Hear and Play.com. He specializes in teaching students how to play the piano by ear.
Starting up in 2000, Jermaine has certainly found his niche online. He’s turned his love for the piano into a profitable business, raking in a whopping $1.7 million dollars (that's $1,700,000) since he first started using 1ShoppingCart.com in 2002!
Now, he sells over $800,000 in piano courses, DVDs, and workbooks every year using 1ShoppingCart and hopes to hit the yearly $1 million dollar mark in 2006. Did I mention he's only 22-years old?
He uses 1ShoppingCart's powerful database features to manage his growing customer list of over 161,000 students! According to Jermaine, if he had to manage this type of database on his own, he'd be paying literally thousands of dollars per month! With over 155,000 unique visitors every month, his newsletter is growing by a whopping 12,000 subscribers every 30 days !
Jermaine is known for his highly effective personalized follow-up campaigns. He offers over six newsletters and takes advantage of the custom merge Broadcasting features to insert very personalized information into all of his e-mails (...so personalized that customers respond with life stories because they feel like they know him)!
Like any good marketer, he knows the power of testing and utilizes the Adtracker to split test his salespages, e-mail campaigns, newsletters, order pages, audio postcards, autoresponder links, and more!
With the power of 1ShoppingCart's Affiliate Module and full integration with Assoctrac, he runs two powerful associate programs! He uses one system to track his general pool of 1,250 affiliates and the other system to track his exclusive "invitation-only" partnership program, which pays 50% to high-earning affiliates!
The most important thing Jermaine has learned from doing business online is the power of automation! Whether he's vacationing in Fiji or touring New York, his business runs itself (working for him... instead of him working for the business)!
Feel free to e-mail Jermaine personally at mjgriggs@hearandplay.com.
Check out his website and affiliate program at Hear and Play.com!
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