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 Mass Customization
It’s highly likely that you want your online marketing and communications to be as unique as your website. Each represents you, your business and what you stand for. You want each email to be customized so your customers get the “personal touch.”
I’m proud to say that our system and tools let you accomplish all of this. There are tens of thousands of businesses that utilize the 1ShoppingCart.com-powered ecommerce system to market and sell using the power of the Internet. We want to offer a similar level of Mass Customization for your online processes. Each merchant, like you, wants to have it “their way” and we want certainly want to support you!
That said, as an All-in-One ecommerce solution, we provide the best for you to meet this goal while automating much of the process. There may be occasions when this is much more challenging, given the fact that one, single software platform is serving a huge population of merchants that all have individual needs.
The 1ShoppingCart.com eCommerce engine that runs 1ShoppingCart.com and all the Private Label versions was designed to give you as much flexibility and creativity as possible. Just to name two, you can use the ‘Top HTML’ to customize your Order Forms and the Merge Codes for your autoresponders and autoresponder series in order to personalize your email.
Every day, we get additional, detailed and specific requests and do our utmost to meet them. While some changes are possible, it’s challenging to meet absolutely every request.
We do want to hear what your specific needs are, so we can include them in major System Upgrades and future Feature Enhancements, where possible. While a few might not get implemented today, we are committed to including yours moving forward. But, we do have to know about it!
You’re welcome to send your requests and feedback to us anytime at:
feedback@1shoppingcart.com
I wish you continued success and profits in all your projects and opportunities,
 Rob Bell, President & CEO
www.1ShoppingCart.com |
 Alexandria Brown
www.boostbizezine.com
If you'd like to learn how to publish an email newsletter, or "ezine," that gets you new business, then you need to visit this long-time, super-satisfied 1ShoppingCart.com client. Alexandria Brown, The Ezine Queen is ready to help you!
Alexandra, also known as ‘Ali’, uses her 1ShoppingCart.com-powered system to sign up new subscribers to her own award-winning ezine, with “Straight Shooter” advice. Ali walks her talk in her newsletter and shares the simple, practical, and proven marketing tactics that help her business earn tens of thousands of dollars each month.
The Ezine Queen runs almost her entire business using the All-in-One 1ShoppingCart.com solution; everything from signing up new prospects to her ezine to selling her many content-rich and helpful products through her shopping cart.
Recently, Ali proudly shared with us her first SIX-figure sales in a single month. Check out her site and join us in sending her our biggest “Congratulations!” |
Eight Ways that Increase the Perceived Value of Your Freebies
Almost everyone is giving away a freebie in order to attract visitors to their website or to get them to make a decision to buy something immediately. Free ezines, e- books, e-courses, teleclasses, introductory services and other e-learning opportunities are being used every day.
Unfortunately, Internet visitors are starting to loose the perceived value of anything offered for fre*e.
Every time you surf the Internet or check your email you see at least 5, 10, or even 30 freebies offers. Don't get me wrong, freebies do increase traffic, but not like they did just a year ago. Most of the material being offered is old information, poorly written -- sometimes even incomprehensible – or worse yet, 50 percent sales pitches.
A visitor's appetite for anything fre*e offered on the Internet is starting to live up to the old saying, "There is no such thing as a fre*e lunch."
Even bonus offers aren't turning heads the same way any longer.
So what is the answer? Or is there one?
The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Here are eight proven methods:
- Tell your visitors what the freebie is worth with a dollar amount. For example, "Subscribe to my free ezine! A $199 value!"
- Add other freebies to your freebie that will increase the value. For example, "Subscribe to my free ezine and get free access to our "subscribers only" private website!"
- Tell them the freebie is only available for a limited time. For example, "Download our free ebook, this free offer will only be available until May 30, 2006."
- Tell them the freebie is only available to a limited number of people. For example, "Our free software will only be available for the next 100 people that download it."
- You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.
- You could describe your freebie to sound more attractive. For example, instead of "free report" you could say, "free never released top secret document."
- List testimonials for your freebie. Most businesses don't give testimonials for their freebies. This would defiantly increase your freebie value.
- Tell your prospects how many people have already received your freebie. For example, "15,000 people have already subscribed to my free ezine! Can they all be wrong?
These are only a few ways you can add value to your freebies. Feel free to be creative, color outside the lines and think up some other ways to increase the perceived value
of your freebies.
But remember. It isn't what you perceive the value to be, but what the visitors or prospective buyers think its worth. You will also want to test each idea to see which one draws the most traffic to your website.
Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com
blog: http://abundance.blogs.com |
Checkout Page Customization
If you would like an image to appear at the top of your shopping cart pages, you can easily do so from the 'Cart Setup' >> 'Customization' screen within your account. You have several areas here that allow you to access the HTML of your shopping cart pages.
The ‘View Cart Top HTML Message' and ‘View Cart Bottom HTML Message' will give you access to the top and the bottom HTML areas of the first Shopping Cart page (the basket-type page), while the 'Order Form Top HTML Message' and 'General Purpose Statement Message' give you access to the top and bottom HTML areas of the second Shopping Cart page (the billing/checkout page).
In order to have an image appear in the content of these pages, you would simply add a line of HTML code similar to this:
<img border="0" src=http://www.yoursite.com/yourimagesdirectory/image001.jpg width="260" height="209">
This code tells any web browser visiting your shopping cart page to load the graphics file from yoursite.com and look in the appropriate directory for the image file.
Alternatively, we offer a secure image area within your account which you can find by clicking ‘Cart Setup’ >> ’Secure Image Area’ from the main menu. This page allows you to upload your image to our secure servers. Once this is done, our system will provide you with a new link that points to your image on our secure server.
You can then add the secure image to your secure checkout page Top HTML in the same way as above, without worrying about your clients browsers running into security errors.
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| Welcome Your New Manager of Client Services
1Shoppingcart.com is pleased to announce Keith Connell as the Manager of Client Services. Keith brings an extensive background in developing Response Centers through enhanced training programs, mentoring programs, client feedback sessions and harvesting a customer-first philosophy.
Connell states “My number one priority is to enhance the overall customer experience by listening to our clients’ feedback and responding quickly. Some examples of this would be how we answer the phone and client’s questions while providing industry leading support to our product. All are paramount in our new team development process.”
Keith now leads the drive of forthcoming enhancements including new Support Quality assurance programs, enhanced customer service training, increased security mechanisms and further client feedback surveys.
“We understand that there are choices out there and we appreciate our client’s patronage. In order to build toward the future, we need to hear what our clients are saying and respond accordingly and that” Keith claims “will be the key to our mutual success.”
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