Eight Ways that Increase the Perceived Value of Your Freebies
Almost everyone is giving away a freebie in order to attract visitors to their website or to get them to make a decision to buy something immediately. Free ezines, e-books, e-courses, teleclasses, introductory services and other e-learning opportunities are being used every day.
Unfortunately, Internet visitors are starting to loose the perceived value of anything offered for fre*e.
Every time you surf the Internet or check your email you see at least 5, 10, or even 30 freebies offers. Don't get me wrong, freebies do increase traffic, but not like they did just a year ago. Most of the material being offered is old information, poorly written -- sometimes even incomprehensible – or worse yet, 50 percent sales pitches.
A visitor's appetite for anything fre*e offered on the Internet is starting to live up to the old saying, "There is no such thing as a fre*e lunch."
Even bonus offers aren't turning heads the same way any longer.
So what is the answer? Or is there one?
The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Here are eight proven methods:
- Tell your visitors what the freebie is worth with a dollar amount. For example, "Subscribe to my free ezine! A $199 value!"
- Add other freebies to your freebie that will increase the value. For example, "Subscribe to my free ezine and get free access to our "subscribers only" private website!"
- Tell them the freebie is only available for a limited time. For example, "Download our free ebook, this free offer will only be available until May 30, 2006."
- Tell them the freebie is only available to a limited number of people. For example, "Our free software will only be available for the next 100 people that download it."
- You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.
- You could describe your freebie to sound more attractive. For example, instead of "free report" you could say, "free never released top secret document."
- List testimonials for your freebie. Most businesses don't give testimonials for their freebies. This would defiantly increase your freebie value.
- Tell your prospects how many people have already received your freebie. For example, "15,000 people have already subscribed to my free ezine! Can they all be wrong?
These are only a few ways you can add value to your freebies. Feel free to be creative, color outside the lines and think up some other ways to increase the perceived value
of your freebies.
But remember. It isn't what you perceive the value to be, but what the visitors or prospective buyers think its worth. You will also want to test each idea to see which one draws the most traffic to your website.
Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com
blog: http://abundance.blogs.com |
