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Yahoo Panama
Recently, Yahoo upgraded their PPC offering to the new Panama system (we talked about it in January). There’s been a lot of talk about improved relevancy (and difficult transition stories), but no real hard data on the new system so far.
Fortunately a couple decent reports have now been released.
First, Matt Greitzer and Chris Boggs of avenuea-razorfish.com have released a report based on the experiences of their company, 33 Avenue A | Razorfish. What did they find?
- Search Impressions – Up an average of 5%
- Cost Per Click – Down an average of 6%
- Click Rate – Up an average of 10%
- Conversion Rates – Down an average of 5%
- Overall CPA – Up an average of 6%
The second decent report I came across so far, is from Stepforth; who have compiled an article from their experiences, Yahoo Panama - Pros and Cons.
Tell us about your experiences with Yahoo’s changes…
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Archived Entry
- Post Date :
- Friday, Mar 2nd, 2007 at 3:25 pm
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- Marketing & Advertising
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March 11th, 2007 at 5:45 am
You can be assured that the job of the CEO is on the line if Panama does not deliver. The old system was horrible to work with and rather inflexible.
I hope it is Advertiser friendly this time around.
March 25th, 2007 at 7:06 pm
this information is really helfup information