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Links 2.0 Visit column launched
Now that the typically busy summer is drawing to a close I’ll be redoubling my efforts to blog more regularly about information you can use to help improve your business and marketing efforts online.
And to get started on the right foot, I’d like to announce the launch of a new column here at 1ShoppingCart’s ShopTalk blog: Links 2.0 Visit (links to visit!)
For today, let’s look at the flip side of a couple of Web 2.0 coins:
Web 2.0 PR
Brian Solis takes a look at what went wrong with the iPhone pricing fiasco, and how Apple fixed it. A good look at a company who is great with Web 2.0 PR:
Apple PR recovery
Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley.
On the other end of the spectrum, Shel Holtz of Holtz Communication & Technology takes a look at a company (A&P Groceries) who completely botched a Web 2.0 PR opportunity:
A&P fiasco
Embracing Web 2.0
Meanwhile, Todd Defren, PR guru and Principal at SHIFT Communications, looks at a company who is embracing the social web in a great way:
GM gets it right
On the flip side, here’s a similar example that’s a little more dubious. Geoff Livingston discusses the CIA’s efforts to create a social community for spies… yes, you read that correctly:
What is the CIA thinking!?
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- Post Date :
- Friday, Sep 14th, 2007 at 2:27 pm
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