How to Strengthen your Brand in 2007

I just read Chris Browns holiday post on branding your business by updating and honing your message to match your target market.

It’s a great post in so far as it briefly outlines information that every business owner should be thinking about.

Outline of the post:

1. Develop your benchmark
2. Compare your organization to the various competitive choices available to your target market
3. Analyze your SWOT (strengths, weaknesses, opportunities and threats)
4. Focus on the Opportunities
5. Identify your message
6. Time & Money. Layout a timetable & identify your budget
7. Implement the branding tactics

And let me add two more:

8. Seek customer feedback
9. Rinse and Repeat

 

eCommerce & Marketing & Advertising & Tools & Tips & Brand  10 Jan 2007 02:49 pm

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