We’ve all heard a lot about social media over the past year but I have found that many business owners still don’t really know what the big deal is, how the social media world applies to their business/company or what to do after creating an account on Facebook. If this describes you or your business, Kari Hanson has some answers for you in her post on how to get started with social media.
And for the more advance social media player, PR Squared has posted a couple of Social Media Tactics articles that are worth the read. Can be found here, and here (and I love the image used on this second post! Awesome find Todd!)
On a slightly different note, Chris Brogan has a great post titled Presentation Secrets for Social Communicators. Not social media you say? It’s all about conversation I say.
Yesterday BuzzBin interviewed Social Media expert, blogger and podcaster C.C. Chapman and for some great insight into Social Media head over and give it a read!
And the best possible way to finish of Links 2.0 Visit this Friday is with this post about the 9 worst mistakes you can make in Social Media.
Have a great weekend!
Now that the typically busy summer is drawing to a close I’ll be redoubling my efforts to blog more regularly about information you can use to help improve your business and marketing efforts online.
And to get started on the right foot, I’d like to announce the launch of a new column here at 1ShoppingCart’s ShopTalk blog: Links 2.0 Visit (links to visit!)
For today, let’s look at the flip side of a couple of Web 2.0 coins:
Web 2.0 PR
Brian Solis takes a look at what went wrong with the iPhone pricing fiasco, and how Apple fixed it. A good look at a company who is great with Web 2.0 PR:
Apple PR recovery
Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley.
On the other end of the spectrum, Shel Holtz of Holtz Communication & Technology takes a look at a company (A&P Groceries) who completely botched a Web 2.0 PR opportunity:
A&P fiasco
Embracing Web 2.0
Meanwhile, Todd Defren, PR guru and Principal at SHIFT Communications, looks at a company who is embracing the social web in a great way:
GM gets it right
On the flip side, here’s a similar example that’s a little more dubious. Geoff Livingston discusses the CIA’s efforts to create a social community for spies… yes, you read that correctly:
What is the CIA thinking!?
