Brand


1ShoppingCart is Listening

Practical eCommerce has a short post today titled “What Do You Dislike About Your Shopping Cart?” and I thought I would take a minute to mention a couple of things.

First, as I mentioned in my comments on Practical eCommerce, in our fast-paced, online world, customer feedback is everything. We can’t help you improve your business without at least some of you helping us improve ours.

And, in a way that traditional offline businesses will never experience, online businesses have the opportunity to create a real reciprocal relationship with their users/customers/merchants that can benefit everyone involved.

I’ve mentioned it before (like here, or here, among other places) but we love hearing your comments. In fact, a significant portion of 1ShoppingCart’s evolution can be traced back to the comments and feedback we’ve received over the years. We love seeing how people are using our system and hearing ways in which we can help improve it for you.

Which brings me to the next thing I wanted to mention…

If you dislike something about our service, know of something that would improve its functionality, have something on a wish list that you would really like to see, or want to tell us about anything we’ve done right so far (we like hearing the good stuff too!) tell us about it! I’m not going to say we can jump on every change right away, things take time, but we also know that we can’t think of everything, especially when considering the hundreds of different industries our software is being used in.

Lastly, I just want to say thank you; both from 1ShoppingCart for your comments and personally. I’ve been with 1ShoppingCart for a number of years and seeing how our merchants use our system, talking over problems you encounter and watching people, some completely new to eCommerce, excel using our software has really been an inspiration for me to come to work each day and try to turn it around and help you, when and where I can.

So thank you, and if you have something to say, say it, because 1ShoppingCart is listening.

 

eCommerce & Staff Corner & Inside Scoop & Brand  19 Apr 2007 12:10 pm

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How to Strengthen your Brand in 2007

I just read Chris Browns holiday post on branding your business by updating and honing your message to match your target market.

It’s a great post in so far as it briefly outlines information that every business owner should be thinking about.

Outline of the post:

1. Develop your benchmark
2. Compare your organization to the various competitive choices available to your target market
3. Analyze your SWOT (strengths, weaknesses, opportunities and threats)
4. Focus on the Opportunities
5. Identify your message
6. Time & Money. Layout a timetable & identify your budget
7. Implement the branding tactics

And let me add two more:

8. Seek customer feedback
9. Rinse and Repeat

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