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7 Email Best Practices For Better Performance & Profit
Rob Bell wrote a good article on email best practices for this months Shoptalk Newsletter.
I thought I would share a condensed version of it here for anyone who isn’t a subscriber to our monthly newsletter. If you like this article, you should visit our current newsletter to read the full article!
Michael Valiant
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Email marketing is one of the most viable and affordable solutions to reach fresh prospects and customers and to generate new sales. Email as a medium and activity has actually overtaken web browsing for consuming time. However, challenges remain in getting recipients to get it, open it and read it.
Using Email Best Practices you can create an increased response from your subscribers. If you use these best practices consistently then you’ll get more response, more inquiries, more seminar registrations, and more orders.
There’s a handy list of Email Best Practices that should be common sense by now; yet many continue to fail, or just forget, to use them regularly. Let’s revisit some common sense now & look at some common Email Best Practices:
- Stay Away From Spam Filters
- Standardization for Higher Click-Thru Rates
- Personalization for Profit
- Confirm With Double Opt-In
- Unsubscribes Help Build Your List
- “I Don’t Like Mondays”
- Repeat What Works
This partial list is just a starting point. There are more strategies and tactics for Email Best Practices that I look forward to sharing with you in the next issue of ShopTalk News.
Download this article as a PDF
Marketing & Advertising & Staff Corner & Tools & Tips 26 Sep 2006 10:20 pm
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October 18th, 2006 at 11:12 am
1ShoppingCart should review this article yourselves. Outlook is flagging your recent seminar announcements as spam.
November 1st, 2006 at 4:11 pm
Hi Customer
We do in fact try to take every effort to test all outgoing email before they are sent.
Every message is checked against the SpamAssassin utility, then sent to our test list (which contains email addresses from every major email provider online), only when we are satisfied with the test results will we actually send it out to one of our lists.
Unfortunately you will never be able to write an email that gets through 100% of the time!
Thanks for taking the time to leave us a comment.